Diageo consents to sell Meta Abo Brewery to BGI

Date:

Share post:

The Ethiopian Competition Commission, subject to approval, is expected to complete the sale during the first quarter of 2022.

Diageo acquired Meta Abo Brewery in January 2012 for US$225m and, since then, has invested US$344m into its expansion to transform the brewing industry in Ethiopia and supported local communities through the provision of clean water.

The company mentioned it would continue to service the Ethiopian market “with its international spirits portfolio through its dedicated imported spirits channel.”

Meta Abo brewery was founded by the Ethiopian government and Ethiopian private nationals in 1963 as a share company. Initially, the brewery’s production capacity was 50,000hl per annum; however, with Diageo’s investment, which was detailed back in 2015 and saw the company re-launching the Meta brand, it tripled its capacity installed a US$119m bottling line. Sale proceeds have not been disclosed yet.

Addis Insight
Addis Insighthttps://www.addisinsight.net/
Addis Insight is Ethiopia’s fastest growing digital news platform, providing consumers with the latest news from Ethiopia and its diaspora. We provide marketers with innovative opportunities to leverage our stories and overall brand with a fiercely curious and highly engaged audience.

Related articles

Awash Bank Lists on Ethiopian Securities Exchange as Largest Private Bank to Join ESX

Awash Bank has officially listed its shares on the Ethiopian Securities Exchange main market, becoming the largest private...

The Unequal Reality of Women’s Work in Ethiopia

By- Selamawit Tezera Chaka Women play a central role in the economy of Ethiopia, yet their participation remains unequal...

The Silent Takeover: How Ethiopia’s Kalu Putik Became the Khaby Lame of High Fashion

In the loud, crowded theater of social media, the most profound impacts are often made in total silence....

Etorika: Capturing Ethiopia’s Mood in 18 Songs

The release of Etorika (2026) by Teddy Afro is more than an album launch; it represents the artist’s...