Addis Ababa, Ethiopia December 5, 2023 – itel, the global leading smart life brand committed to providing quality consumer electronic products, is thrilled to announce a monumental shift in its rebranding logo and brand identity, and rewriting the playbook on which it means to live the smart life. 

As part of its commitment to cater to the technological needs of underserved markets and enhance the quality of life of consumers in emerging economies, itel has undergone a remarkable rebranding initiative. This evolution marks a significant turning point in the brand’s history, introducing a fresh, modern outlook while staying true to its core mission. 

Founded 16 years ago, itel has remained steadfast in its commitment to understanding the unique needs of users and using technological advancements to provide smart life technology products. Evolving from a mobile phone brand into a comprehensive “smart life” brand, itel has given rise to a diverse brand ecosystem that caters to various consumer needs. Now, itel is offering a diverse range of products that includes smartphones, accessories, personal care products and home appliances, aiming to provide eco-system service help customers in emerging markets engage a better life. 

“Innovation is not about changing for the sake of change. It’s about evolving to meet the ever-evolving needs of our consumers. the rebranding is a testament to our unwavering commitment to providing accessible and innovative smart technology that empowers individuals and communities in emerging markets. We remain dedicated to our original purpose of ‘Enjoy Better Life’, and this transformation is a bold step forward in that journey,” said Mr. Eamon Jia, Brand Manager of itel Mobile Ethiopia. 

Today, itel continues to hold its prominent position in the industry, including being ranked as the Global No.1 in the feature phone category and the Global No.1 smartphone brand under $75, according to IDC sales data in 2023Q2. 

Itel’s commitment extends beyond the visual transformation. The company is investing in local initiatives, partnerships, and customer-centric strategies to create a meaningful impact within the community it operates. This rebranding marks a pivotal moment in itel’s journey as it looks forward to deepening its roots in the market. 

Over the years, itel has cemented its position as a trailblazer in the mobile phone industry, continuously pushing the boundaries of innovation and providing feature-rich smartphones at unbeatable prices. The brand’s commitment to delivering superior products and services has earned it a strong and loyal customer base, making it a dominant force in the global market.