Ethio Telecom, Tecno Mobile Sign a Strategic Partnership Towards Increasing Smartphone Penetration 

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ADDIS ABABA, ETHIOPIA June 23, 2023 – Ethio Telecom, TECNO Mobile Limited, and Transsion Manufacturing PLC today signed a Memorandum of Understanding (MoU) for a tripartite strategic partnership agreement to combine expertise and resources towards increasing smartphone penetration and affordability, and thereby improve 4G and 5G adoption/usage in Ethiopia. 

Ethio Telecom signed a strategic partnership memorandum of understanding with TECNO Mobile and Transsion Manufacturing Plc for the purchase and sale of Techno’s CAMON 20 pro 5G and CAMON 20 Premier 5G commercial mobile series, strategically collaborate for a consistent supply of techno devices, enhance joint channel development & marketing as well as to increase smartphone penetration thereby bridging the digital divide in Ethiopia.  

The tripartite strategic partnership further comprises device assembly & delivery, availing devices with customization, ensuring sufficient spare parts/accessory availability, sales collaboration, improving aftersales service, addressing more local language & contents, and maximizing customer experience on digital literacy as well as training & technical support. 

The cooperation will pave the way for the full realization of the shared visions of the companies and is believed to be a significant step towards increasing the accessibility of high-quality mobile devices nationwide, whereby it will play significant roles in empowering customers to widely use digital services as well as to enhance 5G network usage.   

During the occasion Mr. Andrew, Country Director of TECNO Mobile Ethiopia remarked that” this strategic partnership with Ethio Telecom is an excellent opportunity for us to contribute to the development of Ethiopia’s telecommunications sector. By leveraging our extensive experience, knowledge, and resources, we can work together to optimize the delivery of telecom services to Ethiopian customers. Together, we can drive the digitization of the economy, improve financial inclusion, and ultimately reduce the digital divide that exists in Ethiopia.” 

Apart from the signing of the memorandum of understanding, the parties have officially launched two TECNO’s latest masterpieces of mobile device series namely CAMON 20 Pro 5G and CAMON 20 Premier 5G which brought spectacular portrait video and night portrait photography experience with the industry’s first CAMON PUZZLE deconstructionist design to its forward-looking users.  

TECNO CAMON 20 Premier 5G’s 5000 Times/s Sensor-Shift OIS Anti-shaking Technology and 50MP RGBW Ultra-Sensitive sensor enable the device to be capable to provide SLR camera level anti-shake video and crystal-clear night portrait quality. Its 108MP Ultra Definition camera delivers breathtaking wide-angle shots for both photography and video shooting. The CAMON 20, inspired by the deconstructionist genre of postmodern architecture, the series fuses the magic skin with ceramic materials and creates the unique CAMON PUZZLE design. 

Today’s signing of the MoU paves the way for the full realization of the vision of the tripartite strategic partnership/collaboration, as the three entities work together to revolutionize the market and enhance customer satisfaction by offering Ethiopians innovative and affordable devices. 

Addis Insight
Addis Insighthttps://addisinsight.net/
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