Hilton is strengthening its footprint in Ethiopia with the signing of a deal with Brighton Hotels and Business Plc. to introduce two new DoubleTree by Hilton properties in Adama and Dire Dawa. Set to open in 2028, these hotels will bring internationally branded hospitality to two of Ethiopia’s key regional cities, supporting the country’s growing business and tourism sectors.
Carlos Khneisser, Hilton’s vice president of development for the Middle East and Africa, expressed enthusiasm about the collaboration, emphasizing the company’s commitment to expanding its presence across Ethiopia. “We are thrilled to work with Brighton Hotels and Business Plc. to bring DoubleTree by Hilton to Adama and Dire Dawa,” he said. “These properties will complement our soon-to-open DoubleTree by Hilton Addis Abeba Airport and the well-established Hilton Addis Abeba. We look forward to delivering reliable, welcoming stays for both business and leisure travelers.”
Strategic Locations and Modern Amenities
The Adama hotel will be strategically located along the main road connecting the city to Addis Ababa, in proximity to Adama Science and Technology University, Oromia Regional State Council, and several industrial hubs. Designed to offer a premium guest experience, it will feature 188 guest rooms and suites, providing sweeping views of the Rift Valley mountains. Guests can expect multiple dining options, a spacious ballroom, six meeting rooms, a business center, a spa, and an outdoor pool.
In Dire Dawa, the hotel will be positioned near new government offices and industrial zones, just a 10-minute drive from Dire Dawa International Airport. It will house 150 guest rooms and suites, offering a blend of comfort and contemporary design. Additional amenities include diverse dining venues, a spa, a fitness center, an outdoor pool, and versatile meeting spaces, including a grand ballroom.
A Major Step for Ethiopian Hospitality
Brighton Hotels and Business Plc. founder Yadeta Bekri highlighted the significance of the partnership, stating, “We are delighted to work with Hilton to bring an international brand to Adama and Dire Dawa. These hotels will provide spacious accommodations, modern amenities, and an elevated food and beverage experience for both travelers and the local community.”
With Hilton already operating Hilton Addis Abeba and preparing to launch DoubleTree by Hilton Addis Abeba Airport, the company’s expansion aligns with its broader strategy to grow across Africa. By introducing high-quality hospitality infrastructure in regional economic hubs, Hilton aims to contribute to Ethiopia’s evolving tourism and business landscape.
As Ethiopia continues to develop its hospitality sector, the arrival of DoubleTree by Hilton in Adama and Dire Dawa marks a promising milestone in the country’s efforts to attract more visitors and enhance travel experiences outside the capital.
