Alibaba AliExpress Enters Ethiopian Market: MKTY Appointed as Official Business Partner and Launches Africa’s First AliExpress Showroom
Alibaba Group’s AliExpress has made a significant entry into the Ethiopian market, signaling a major step forward in the region’s e-commerce development. The global e-commerce platform has appointed MKTY as its Official Business Partner in Ethiopia, a move that highlights the strategic importance of Ethiopia as a gateway to broader African markets. This partnership is