Business

EthSwitch Unveils ‘EthioPay’ as Ethiopia’s National Brand for Instant Digital Payments

EthSwitch, Ethiopia’s national financial switch operator, has officially launched EthioPay, a unified national brand for instant digital payment services. The initiative aims to bring the country’s rapidly expanding digital payment ecosystem under one trusted and recognizable identity. The brand was unveiled at a launch event held at Friendship Park. Speaking at the ceremony, Solomon Desta,

December 19, 2025 • By Addis Insight

Business

Gursha launches Ethiopia’s first supermarket cash-back platform as digital payments hit an inflection point

Ethiopia has seen restaurant coupon apps, delivery platforms, and a growing number of digital wallets. What it hasn’t had—until now—is a cash-back rewards platform built specifically for supermarket shopping. That’s the bet behind Gursha, a newly launched Ethiopian startup that brings an Ibotta- and Rakuten-style model to brick-and-mortar grocery stores. Gursha has already onboarded Arada

December 19, 2025 • By Addis Insight

Business

This Ethiopian EdTech Startup Went Offline-First—and Enrolled Half of the Country’s Freshman Students

When the team behind Zegju first launched their platform, it followed a common edtech pattern: a web-based learning service built around notes, exercises, and exam preparation. But student feedback quickly exposed a structural flaw. The platform worked only as long as students had reliable internet access—something far from guaranteed for much of Ethiopia’s student population.

December 18, 2025 • By Addis Insight

Business

NBE Launches Full Integration of National Digital ID With Banking System

The National Bank of Ethiopia (NBE) has officially launched the integration of the country’s new digital identity system, Fayda, with all financial institutions—marking a major milestone in Ethiopia’s push toward a fully digitized financial ecosystem. The initiative aligns with the Digital Ethiopia 2030 Strategy, which positions the Faida Digital Identity as a foundational digital public

December 10, 2025 • By Addis Insight

Business

M-PESA Ethiopia Alleges Ethio Telecom Blocking Its New Lehulum Service on Mobile Data

Addis Ababa — December 5, 2025 M-PESA Ethiopia has accused Ethio Telecom of blocking mobile data access to its newly launched telecom-agnostic financial service, M-PESA ለሁሉም (Lehulum), a platform unveiled on December 1 with the promise of allowing any Ethiopian—regardless of telecom provider—to use M-PESA’s digital financial tools. In a public statement released today, the

December 5, 2025 • By Addis Insight

Business

M-PESA Lehulum Debuts: Mobile Money Now Works Across All Networks

Addis Ababa — M-PESA Ethiopia has launched M-PESA Lehulum, a new platform that enables mobile money services to operate across all telecommunications networks in the country. The rollout marks a significant step toward broader interoperability in Ethiopia’s financial technology sector, allowing customers to use M-PESA without switching SIM cards or mobile operators. A Shift Toward

December 1, 2025 • By Addis Insight

Business

Chapa Powers Ethiopia’s First Health SuperApp: Teninete Goes Live with Seamless Digital Payments

In just a couple of years, Chapa has become known nationwide for its speed, innovation, and frictionless digital payment infrastructure, an engine powering some of Ethiopia’s most influential institutions. From enabling smooth, secure, and instant digital payments for Ethiopian Airlines ticket purchases to becoming the primary digital payment method for platforms such as Ethiopia’s Digital

November 20, 2025 • By Addis Insight

Tech

The New OKX Interface – Explained Smoothly

So, OKX just rolled out a new interface, and honestly, it feels like they’ve made trading and exploring Web3 much easier. Let’s break it down together. Three Modes in One App Before, everything felt a bit packed into one screen. Now, OKX has split the platform into three modes, and you can choose whichever fits

September 29, 2025 • By Addis Insight

Business

Spot Trading on OKX: A Beginner’s Guide to Real-Time Crypto

Let’s talk about Spot trading on OKX. If you’ve ever wondered how people actually buy and sell crypto in real time, this is the feature they’re using. It’s simple once you know your way around. Step 1: The Spot Page When you open the Spot trading page, you’ll see a lot of numbers and colors

September 23, 2025 • By Addis Insight

Business

Ethiopia’s Banking Apps 2025: Winners Ranked by Installs, Ratings & Reliability

Finance & technology Ethiopia’s Banking Apps 2025: Winners Ranked by Installs, Ratings & Reliability The quiet revolution in Ethiopian finance is not unfolding in boardrooms but in pockets. The nation’s money now travels by tap and QR code, and the contest is being fought on screens that fit the palm. The rules are simple and

September 19, 2025 • By Addis Insight