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itel Mobile Unveils its latest S23+ Smartphone in Ethiopia, a Fusion of Curved Screen Elegance and Exceptional Performance. 

By: Addis Insight

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Addis Ababa, Ethiopia – August 31, 2023 – itel, the global leading smart life brand committed to providing quality consumer electronic products boasting excellent user experience has officially announced the imminent arrival of its flagship curved screen smartphone, the itel S23+. The itel S23+ is poised to revolutionize the smartphone experience with its cutting-edge technology and innovative features. 

Over the years, itel Mobile has firmly established itself as a reliable and innovative brand, catering to the needs and preferences of customers globally including Ethiopia. With a strong commitment to bringing technology that embodies quality and durability, itel has remained a trusted choice among consumers across emerging markets.  

The latest itel S23+ has a remarkable 6.78-inch big FHD+ AMOLED curved screen, which takes visual excellence to new heights. The screen’s 59-degree curvature creates a mesmerizing visual experience that wraps around the edges, immersing users into their content. Boasting an impressive 93% ultra-high screen-to-body ratio, this curved screen provides immersive views that captivate the senses. 

The unveiling event included activities to showcase the phone’s impressive features of an AI-powered camera, display, processor, and fast-charging battery. Attendees were treated to product presentations that enabled them to experience the phone’s high capability by product specialists.  

Itel Mobile has operated in the Ethiopian Market operating under Transsion Manufacturing plc, one of the leading mobile phone manufacturers in Ethiopia. During his opening remark, Mr. Genene Azene Legal Director at Transsion Manufacturing Plc shared his enthusiasm for the unveiling event stating “Our mission at Transsion has always been to bridge the digital divide by making innovative technology accessible and affordable to all. With the unveiling of the itel S23+ smartphone, we are taking a significant step towards transforming the lives of Ethiopian consumers.  

Furthermore, the incorporation of in-display fingerprint technology adds to both convenience and security, while Corning Gorilla Glass 5 provides a superior touch experience and safeguards against accidental drops.  

Mr. Eamon jia, Brand Manager of itel Mobile Ethiopia, expressed his excitement about the unveiling event, stating, “We are thrilled to unveil the S23+. As a brand, itel Mobile Ethiopia has always strived to exceed customer expectations by offering user-friendly devices that are accessible to all. With the S23 plus, we continue to deliver on this promise, providing cutting-edge technology at an affordable price point. We believe that the S23 plus will redefine smartphone experiences and empower our consumers with the features they desire.”

itel S23+ redefines storage capabilities with up to 16GB of RAM and a substantial 256GB of internal storage. Its innovative Extended RAM technology leverages an additional 8GB from ROM, enabling smooth transitions between as many as 20 background apps. This guarantees seamless and efficient multitasking, even during resource-intensive activities. 

Equipped with an 18W Fast Charge and a powerful 5000mAh battery, itel S23+ ensures a long-lasting standby time and quick power replenishment. With a full charge achievable in just 2 hours, users can stay connected without interruption. 

The camera system features a 32MP AI Selfie lens accompanied by a remarkable 50MP Portrait Camera to capture moments in exquisite detail. With an F1.6 large aperture, the camera maximizes light intake, resulting in clear and vibrant photos even in low-light conditions. The revolutionary eye-tracking mode guarantees that no moment goes unnoticed, facilitating the capture of impeccable portraits. Moreover, the Portrait Lite feature takes your portrait photography to new heights, by offering a suite of personalized options to meticulously enhance every aspect of your photo, from skin tone to facial features and face shape.  

The unveiling of the itel S23+ exemplifies itel’s unwavering dedication to R&D, as well as its commitment to meeting the evolving needs of consumers in emerging markets. As itel’s first premium curved screen smartphone, S23+ marks an exciting milestone in the pursuit of pushing technological boundaries, enhancing user satisfaction and bringing innovation to a wider range of users.  

=Ends= 

About itel 

Established over 10 years ago, itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products and lifestyle products for everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it. After more than 10 years of development, itel has expanded its presence in more than 50 emerging markets globally. itel has a product portfolio of smartphones, TV, accessories, electrics, home appliances, laptop,s, and lifestyle products. In 2022, it ranked No.1 Global Smartphone brand under $100 and the No.1 Feature Phone brand. 

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Addis Insight
Addis Insighthttps://addisinsight.net/
Addis Insight is Ethiopia’s fastest growing digital news platform, providing consumers with the latest news from Ethiopia and its diaspora. We provide marketers with innovative opportunities to leverage our stories and overall brand with a fiercely curious and highly engaged audience.

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