The Creative DNA Fashion Programme, spearheaded by the British Council and implemented in partnership with Creative Hub Ethiopia and iceaddis, celebrated the successful conclusion of its second cohort. Out of 194 applicants, ten exceptional Ethiopian designers were selected to participate in this transformative program, designed to foster sustainable growth within the Ethiopian fashion industry.
Through valuable mentorship, capacity-building training, and international networking opportunities, the program equipped participants with essential skills in key areas such as export strategies, design thinking, financial management, and marketing. This holistic approach is helping Ethiopian designers expand regionally and globally, positioning them for long-term success in the competitive international marketplace.
The program also featured a series of webinars with global experts in digital marketing, value creation, and analytics-driven strategies. These sessions provided actionable insights on how to navigate the challenges of the global fashion industry, further enhancing the designers’ understanding of key trends and business strategies.
Bezawit Damtew, the British Council’s Arts Director, highlighted the broader vision behind Creative DNA:
“This initiative provides a comprehensive support system, nurturing the talent and entrepreneurial spirit of Ethiopia’s burgeoning fashion scene. By focusing on mentorship, capacity building, and international exposure, we aim to amplify the voices of Ethiopian designers and position them for success on the global stage.”
The selected designers represent a vibrant fusion of Ethiopia’s rich cultural heritage and forward-thinking innovation. By merging traditional materials and techniques with modern aesthetics, they are pushing boundaries and redefining the narrative of Ethiopian fashion. From integrating digital printing with handwoven fabrics to reimagining leather goods and traditional textiles, these designers are creating works that resonate both locally and globally.
The program culminated in a dynamic showcase that highlighted the designers’ creations and provided them with a platform to connect with industry stakeholders, potential clients, and collaborators. This was followed by a panel discussion at the closing event, which explored global challenges and opportunities for Ethiopian designers. Topics included trade barriers, market access, and the integration of sustainability into their business practices.
Solome Daniel, Program Lead for Creative DNA Ethiopia, shared her thoughts on the program’s empowering impact.
“Creative DNA empowers creatives and designers to evolve into fashion entrepreneurs with scalable, sustainable businesses. We believe in fostering innovation, nurturing talent, and providing the tools and opportunities necessary for Ethiopian designers to thrive both locally and globally. This program is just one step in our ongoing commitment to supporting the creative economy and showcasing the immense potential of Ethiopian fashion on the world stage.”
Industry experts Michaela Engst, Director of Mafi Fashion Academy, and Semhal Guesh, Founder and CEO of Kabana Leather, offered invaluable advice on sustainable fashion practices and strategies for building global recognition for Ethiopian-made products. Michaela championed ethical practices, while Semhal provided guidance on exporting Ethiopian-made products and gaining international visibility for local brands.
The event also featured a two-day pop-up exhibition at the British Council compound, held on November 16 and 17. This vibrant exhibit allowed the designers to showcase their work and engage directly with potential clients, stakeholders, and collaborators.
The Creative DNA Fashion Programme is a key initiative in the British Council’s ongoing effort to support Africa’s creative economy. By providing emerging designers with the resources and global exposure they need to succeed, the program fosters sustainable, innovative practices that will shape the future of fashion not just in Ethiopia, but across the continent.
This year’s cohort exemplifies the transformative impact of the Creative DNA Fashion Programme, which continues to support Ethiopia’s growing creative economy. Through mentorship, grants, and networking, the program is empowering Ethiopian designers to embrace sustainable, ethical practices while promoting cross-cultural collaboration. With the success of this second cohort, Ethiopia’s fashion industry is poised to make a lasting mark on the global stage.
