BYD, a leading Chinese electric vehicle (EV) manufacturer, has officially announced its entry into the Ethiopian market. The company unveiled its brand at a launch event in Addis Ababa, organized in partnership with Moenco, a subsidiary of Inchcape PLC, a London-based distributor specializing in premium automotive services.
In a statement shared via social media, BYD highlighted its collaboration with Moenco to establish a robust sales network and provide extensive after-sales services for Ethiopian consumers. The company is introducing five electric car models, ranging from the compact BYD SEAGULL to the performance-oriented SUV, BYD TANG. A new showroom has also been inaugurated in Addis Ababa’s Bole Sub-City to support its operations.
Yao Shu, BYD’s Sales Director for Africa and the Middle East, emphasized the significance of this milestone, stating, “Our entry into the Ethiopian market signifies a pivotal step in BYD’s expansion in East Africa. Ethiopia’s vision for electrification resonates with BYD’s objectives. We are confident in propelling electric mobility forward in Ethiopia.”
Ethiopia has recently enacted legislation prohibiting the importation of non-electric vehicles, part of its “Logistics Master Plan” introduced by Transport Minister Alemu Sime. The policy aims to align with the country’s electrification goals and includes invitations to international EV manufacturers to explore local assembly and production opportunities. BYD’s entry follows a broader outreach made to Chinese EV companies in March 2024, as reported by Xinhua.
However, this policy has faced criticism due to Ethiopia’s limited infrastructure for electric vehicles. Challenges such as frequent power outages and low electricity access—affecting over 60% of the population—have raised concerns about the feasibility of widespread EV adoption. Critics also point to the country’s economic struggles, with many citizens facing rising costs of living and limited incomes, making EV ownership inaccessible for the majority.
Despite these challenges, BYD’s arrival presents an opportunity for Ethiopia’s automotive market, offering eco-friendly vehicle options to those able to afford them and potentially paving the way for future advancements in the country’s electric mobility sector.
