Dodai’s Bold Response to 88% Birr Devaluation: Maintaining Prices and Launching Promotions”
In a dramatic shift in Ethiopia’s economic landscape, the country floated its currency just a week ago, resulting in the birr losing over 88% of its value. This sudden devaluation has led to a cascade of reactions from businesses—many increased their prices significantly, while others stopped selling their products altogether. However, amidst the turmoil, one