Between Hashtags and Heartbreaks: Ethiopian Influencers at the Crossroads of Personal Choices and Public Perception
By Fikir Belete In the realm of marketing in Ethiopia, things are changing in how companies tell people about their products. They’re not relying so much on TV or radio; instead, they’re using social media like Instagram, Twitter, Facebook, and TikTok. This change is creating a big chance for influencers. Now, more people can get